A decade of campaigns for brands that expect more than a report at the end of the month.

Local · Singapore · Paid Media / E-commerce / Email

Hitachi Home Appliances Singapore

One for Everyone

When retail shutdowns forced Hitachi's Singapore business to accelerate its shift to e-commerce, REBL built and ran the digital infrastructure that made it work — paid social, Google Shopping, YouTube, email and a content strategy spanning 83 refrigerator models in a single coherent campaign.

The relationship has continued for more than five years across paid media, newsletters, performance analysis and e-commerce campaigns on Hitachi's brand.com, Lazada and Shopee.

Regional · SG / MY / ID / VN / PH / TH

Wacom Southeast Asia

I CREATE

The "I CREATE" campaign positioned Wacom's creative tools as essential to Southeast Asia's growing community of digital artists and designers — across Singapore, Malaysia, Indonesia, Vietnam, the Philippines and Thailand simultaneously.

Local · Singapore

M Social Singapore

A New Perspective

The Brief: As Millennium Hotels & Resorts looked to launch the new M Social hotel brand in Singapore — the first of this brand in the world — they engaged REBL to communicate this new brand story to millennial travellers across digital channels globally. Their mandate: create "Talkability", "Searchability" and "Stayability" for this new, younger target audience.

Our Solution: We proposed the then-innovative 360° video format on YouTube. Viewers could virtually explore the hotel following Asia's Next Top Model winner Aimee Cheng-Bradshaw's day at the property. Google Cardboard viewers were distributed to the press at the media launch, resulting in glowing reviews.